Where they started
Abhi had already been finding his own conversations — including three coffee dates booked in thirty minutes after walking past a wellness fair in Toronto.
What they did
He signed a personal injury law firm in Canada on $150 per booked call for an initial test, with all documents signed before any work began. Then he ran the android on a small sample of the firm's recent leads on a Sunday morning.
What happened
A 52% response rate and a 20% booked-call rate, producing $3,200 from a test of 110 leads. The rate was locked for a minimum of 2,000 leads and the client wanted to continue on older data.
“Client wants to continue going on older leads and other campaigns they're paying ads for.”